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World Usability Day
Estonia 2018

If you cannot be here today watch us on livestream!

Speakers

Emily Hinks

Emily Hinks

Founder / Chief Creative Officer of Mischief Makers

The power of Creative Confidence

Lauren Kelly

Lauren Kelly

Behavioural Designer
Founder at Behaviour Studio

The science of design

Jon Barnes

Jon Barnes

Co-Founder at Flux.am

Designing resilient and honest organisations

John Moriarty

John Moriarty

Interaction Design lead
Fjord at the Dock – Dublin

Designing Intelligence

Janno Killing-Jaago

Janno Killing-Jaago

Full-stack designer at Trinidad Wiseman

Putting design into boxes

Hugo Silva

Hugo Silva

Chief Innovation Officer at PLUX - Wireless Biosignals, S.A.

Your Body as an Interface

Tomasz Pieta

Tomasz Pieta

Senior UX designer at booking.com

Data driven UX in the dark

Petyo Budakov

Petyo Budakov

Chief assistant professor at the New Bulgarian University

Information visualisation

Aaron Quigley

Aaron Quigley

Chair of Human Computer Interaction and professor in the University of St Andrews in Scotland

Global Human Computer Interaction

Helen Job

Helen Job

Senior Future Vision Consultant & Global Brand Strategist

Future of work & learning

Luís Miguel Girão

Luís Miguel Girão

Founder of Artshare, the NATO Art Expert

A global perspective on policy design for innovation through the arts, science and technology

Joe Macleod

Joe Macleod

Founder at andEnd. Author of Ends

Ends. Why they are vital. And what you can do about it.

Workshops

Collaborative Creativity October 31, 10.00 - 17.30

The best ideas happen when people from different backgrounds, different perspectives bring there brilliant minds together on a shared challenge. This workshop explores tools and techniques to help unlock creative potential and co-create ideas.

Behavioural Design Workshop: Understand motivation to optimise user experience. October 31, 10.00 - 17.30

To design, we have to understand people. Behavioural science provides real understanding. Unlocking how people think, act and feel. As Behavioural Designers, we use these insights to craft products for people’s behaviour. Nudging, changing and improving for the better.

Sold out

What’s in it for me, Adobe XD November 1st, 13.00 - 17.30

This workshop introduces Adobe XD, which is a FREE tool for designers working on all kinds of products that (also) live on a screen, and for people of various related job roles e.g. product owners or developers, that want to prototype and communicate ideas quickly on all levels of fidelity.

Designing human-centric artificial intelligence November 1, 10.00 - 17.30

This workshop aims to give practical guidelines for how to design with AI. Suitable for experts and novices, this workshop covers an intro to AI and some practical methods you can take back to your own design practice.

How to design resilient and honest organisations November 1, 10.00 - 14.00

Want to learn how to make your organisation more resilient? Want to see how your organisation can be re-designed for the 21st century? This workshop will help you reflect on this and provide tools which will benefit you and your organisation's effectiveness and ethics.

Pictograms design November 3, 10.00 - 14.00

This workshop is designed to introduce you to the fundamentals of pictograms and icons as a keystone of nonverbal and multicultural communication. You will become familiar with the utilization of the icons and pictograms in different fields, e.g. design icons for mobile apps, pictograms for packaging, design of signs that represent tourist attractions & sightseeing and etc. Furthermore, you will be skilled to do a thorough research as well as quickly interpreting your findings.

Introducing Ends - rebalancing the bias in the consumer lifecycle. November 3, 10.00 - 17.30

This course introduces attendees to the theme of Ends in the consumer lifecycle. Providing its attendees with a new perspective of the consumer lifecycle, new tools and new approaches that define this emerging area of focus in design.

Future Forecasting for Brands November 3, 10.00 - 17.30

Gain strategic insights in future consumer behaviours and what they mean for business. Gain the methods to understand what the future or futures may look like, and how to explore the “how” and “why” culture is changing across the world.

Making Noise with Biosignals November 3, 14.00 - 18.00

In this FREE workshop we will focus on BITalino, a versatile toolkit composed of low-cost hardware and software, and created to enable anyone to create cool projects and applications involving physiological data. The hardware consists of a modular wireless biosignal acquisition system that can be used to acquire data in real time, interface with other devices (e.g. Arduino or Raspberry PI), or perform rapid prototyping of end-user applications. The software comprehends a set of programming APIs, a biosignal processing toolbox, and a framework for real time data acquisition and post processing.

Schedule

31 of October - WORKSHOPS

10.00 - 17.30 Emily Hinks: Collaborative Creativity Telliskivi Creative City, VIVISTOP
10.00 - 17.30 Lauren Kelly: Behavioural Design Workshop Estonian Academy of Arts

1st of November - WORKSHOPS

10.00 - 17.30 John Moriarty: Designing human-centric artificial intelligence Estonian Academy of Arts
10.00 - 14.00 Jon Barnes: How to design resilient and honest organisations Telliskivi Creative City, VIVISTOP
13.00 - 17.30 Claire-Lise Bengué: What’s in it for me, Adobe XD Öpiku conferene center

2nd of November - CONFERENCE All talks at the main hall

08:15 Registration
09:00 Opening
09:30 Emily Hinks The power of Creative Confidence
10:00 Lauren Kelly The science of design
10:30 Jon Barnes Designing resilient and honest organisations
11:00 Coffee break
11:30 John Moriarty Designing Intelligence
12:00 Janno Killing-Jaago Putting Design into Boxes
12:30 Hugo Silva Your Body as an Interface
13:00 Lunch
14:00 Tomasz Pieta Data driven UX in the dark
14:30 Petyo Budakov Information visualisation
15:00 Aaron Quigley Global Human Computer Interaction
15:30 Coffe break
16:00 Helen Job Future of work & learning
16:30 Luís Miguel Girão A global perspective in policy design for innovation through the arts, science and technology
17:00 Joe Macleod Ends. Why they are vital. And what you can do about it
17:30 Closing
18:00 After party at "Pudel" Telliskivi 60A

3rd of November - WORKSHOPS

10.00 - 14.00 Petyo Budakov: Pictograms design Tallinn University, room A303
10.00 - 17.30 Helen Job: Future Forecasting for Brands SEB Innovation Center
10.00 - 17.30 Joe Macleod: Introducing Ends SEB Innovation Center
14.00 - 18.00 Hugo Silva: Making Noise with Biosignals Tallinn University, room A303

Venues

CONFERENCE
Petyo Budakov: Pictograms design

Tallinn University

Narva mnt 29
Astra building

Helen Job: Future Forecasting for Brands
Joe Macleod: Introducing Ends

SEB Innovation Centre

Tornimäe 2

Emily Hinks: Collaborative Creativity
Jon Barnes: How to design resilient and honest organisations

Vivistop Telliskivi (next to LaMuu)

Telliskivi 60A, Telliskivi Creative City, B Building,

Claire-Lise Bengué: What’s in it for me, Adobe XD

Öpiku Conference Centre

Valukoja 8

John Moriarty: Designing human-centric artificial intelligence
Lauren Kelly: Behavioural Design Workshop

Estonian Academy of Arts, Room D306

Põhja pst 7

Sponsors

Organizers

TLU Digitech institute logo Trinidad Wiseman logo EstCHI logo

Sponsors

Elisa Swedbank Adobe
Pipedrive Tallink Mailbow logo
Tallinn University logo Veebimajutus logo Zone Media logu

Contact

wud@twn.ee Phone +372 53439383 Tallinn University, Narva maantee 25, 10120 Tallinn Terms and conditions Privacy policy Copyright © 2018 Trinidad Wiseman OÜ. All rights reserved.
Claire-Lise Bengué

Claire-Lise Bengué

Claire-Lise​​ has been exploring the transformation of text from paper to digital working in the digital publishing industry with magazines such as​ ​Marie-Claire​, digital publishers such as ​Les éditions merveilleuses​​, and startups such as​ ​Jnuine​. She moved from art direction to UI to UX design. Claire-Lise is a digital nomad based in Paris, France.

Workshop: What’s in it for me, Adobe XD?

  • 1st of November, 13.00 - 17.30
  • 20€ + VAT
  • Öpiku Conference Center
Register now!

2018 looks like a showdown year for design and prototyping systems and presumably sometime soon there will be a handful remaining go-to solutions for digital design professionals amidst the vast array of offerings on the market today (last time we stopped counting there were round about 60...)

In this deep dive, we encourage you to take the time and Adobe XD​ for a thorough spin, discuss with the extended XD team and learn about its powerful capabilities, that are continuously expanding literally ​every month​, based on the direct input and requests from our users – you!

Chances are, that if you have checked out ​Adobe XD​​ some time ago, there are many new features that will help you to rapidly design, prototype, and share interactive experiences at the speed of thought.

If you are completely new to XD​​ this hands-on lab lets you immerse in a new tool and learn powerful tips and tricks to remove friction from your digital design process.

Claire-Lise Bengué will provide unique insights into the roadmap and the user centric design process at Adobe and explain how the XD team manages to deliver quality releases across five platforms on a monthly release cadence. Ask any question, and discuss best practices in product design and development with Claire-Lise, who is a member of the ​XDI Team​​.

Outline

After an introductory discussion including proper expectation management, we’re going to dive into bringing a simple user flow to life. Attendees will create an interactive prototype from scratch, that is shared for feedback and delivered to production. Attendees are to touch every feature of the software and will leave the workshop ready for production work using Adobe XD.

Throughout the workshop, attendees will discuss common (and maybe even completely new) additional ideas and feature requests with the extended XD team and the group, and gain a good understanding on how XD can help solving day to day challenges now and in the future.

Target audience

This workshop is for designers working on all kinds of products that (also) live on a screen, and for people of various related job roles e.g. product owners or developers, that want to prototype and communicate ideas quickly on all levels of fidelity.

It is suitable for both beginners and experienced users of XD.

Attendees are required to bring their own macOS or Windows 10 computer and an iOS or Android device. Detailed instructions will be sent to attendees in good time before the workshop.

Note:​ Would you like to host a workshop like this with your local design community or meetup? Yay! Send a request to the​ XDI team​​ using ​this form.

Useful links

Adobe XD
Joe Macleod

Joe Macleod

Founder at andEnd. Author of Ends.

Joe Macleod has decades of product development experience across digital, physical and service sectors.

Previously Head of Design at the award-winning studio Ustwo. He then spent 3 years on the Closure Experiences project researching, writing and publishing the Ends book. He is now founder of andEnd. The world’s first customer ending business, helping companies improve off-boarding in consumer experiences.

Talk: Ends. Why they are vital. And what you can do about it.

We design rich, emotional and meaningful experiences to on-board the consumer through advertising and marketing.

In contrast the off-boarding of a consumer experience is barren of emotion and meaning. This sacrifices consumer action, holding back engagement, limiting reflection and responsibility. Long term side effects of this can be seen in the product, service and digital landscapes. Consequences seen as changing climate, industries fined billions for mis-selling and individuals eroding their online reputations.

Improving the design of product endings promises enormous opportunities, with more collaborative off-boarding experiences businesses gain richer communication with their customers, improve the accuracy of deleting, reclaiming or removing materials, improve the brand perception through loyalty and increase re-engagement. In a new streamlined world, with consumers moving between multiple relationships, endings will be a competitive differentiator. The products we create in the future need to reflect this.

Workshop: Introducing Ends - rebalancing the bias in the consumer lifecycle.

  • 3rd of November, 10.00 - 17.30
  • 350€ + VAT
  • -50% for all university students (limited number of tickets)
  • SEB Innovation Center
Register now!

Goals This course introduces attendees to the theme of Ends in the consumer lifecycle from a background of consumer and social history. It reveals why consumer endings have been overlooked in recent consumer society. Working in groups, on briefs that highlight particular themes, attendees discuss and investigate approaches to the issue of ends. Developing and then sharing their ideas between the wider group. Building into a wider discussion around these approaches and themes.

What will you gain?

Attendees gain practical skills and tools that improve their design of product, service and digital off-boarding. Helping them engage the consumer in actionable, emotional endings that increase business, improve loyalty and gain brand recognition. Attendees gain a new perspective of the consumer lifecycle, experience new tools and new approaches that define this emerging area in design.

Who should attend?

Suitable for roles The session is broadly applicable to many roles, it is particularly relevant for people in roles such as - product development, marketing, design, service and interaction design, strategy, customer relationship management (CRM). Ends has influences across industry sectors: Banking, Transport, Sales, Healthcare, Entertainment, Start-Ups, FMCG, Digital, and Sustainability are particularly relevant.

What are the takeaway?

Takeways Attendees will be among a few people who are engaging in this new approach to product creation in the consumer lifecycle. The perspective and skills they learn in this session will bring a unique approach to their work and future product development. The event introduces unique models to the attendees. New ideas that aid thinking about the consumer and the consumer lifecycle. Practical tools and methods that can be applied to their work immediately.

Lauren Kelly

Lauren Kelly

Behavioural Designer and Founder at Behaviour Studio

Lauren is a Design Psychologist and Founder of Behavioural Design studio, Behaviour. Where she consults with multinational brands and startups alike to craft customer behaviour. Helping brands to get the most out of their digital products, services and experiences whilst enhancing their customer's lives. Using a design process underpinned by behavioural science. She develops frameworks, processes and tools to transform behavioural insights into a usable asset. Demystifying the academic sciences, to bring knowledge to design teams, decision-makers and businesses. Teaching teams how to implement psychology through training and workshops. Designing behaviour, improving products and nudging people to be better.

Talk: The science of design

As humans, we are driven by our brains. Unfortunately, brains aren’t that smart.
They are lazy. Influenced by other people. And they make bad decisions all the time. How then as designers can we design products and experiences that work? We delve into the behavioural sciences and why they are a designer's new superpower.

Workshop: Behavioural Design Workshop: Understand motivation to optimise user experience.

/ SOLD OUT

  • 31 of October, 10.00 - 17.30
  • 350€ + VAT
  • -50% for all university students (limited number of tickets)
  • Estonian Academy of Arts

Sold out

As Human Centered Design advances, a new sector called Behavioural Design is emerging. Combining people science from academia with the practical application of design. Highlighting the question; how can insights from psychology improve Design?

This 1-day workshop will show you how to put behavioural insights at the core of your design process. Focusing on one of the three main areas that underpin behaviour - people’s motivation. The motivation to act, not act, click, do and interact. It is at the core of whether people do, or don’t do the behaviour you are designing for. Unfortunately, motivation is elusive. It changes over time, with usage, experience and even a person’s state of mind.

We will teach you how to research people’s motivation, break down people’s behaviour into stages and adapt your design ideas to make the most of what motivates people to act. You'll learn new tools, techniques and processes for designing for people’s behaviour. Techniques you can take away and use in your next project.

You will learn

  • Key theories of behaviour applied to digital products, experiences and services.
  • What makes people motivated to act and the different motivation types.
  • How to create a motivation profile, including motivation type and psychological needs.
  • How to include behavioural research into your current research process. Looking at the cognitive, affective and behavioural measures of what people are doing and why.
  • Why gamification can backfire.
  • How to match rewards and feedback loops to people’s motivation type. Encouraging people to carry on using your product the psychological way.
  • Encouraging people to carry on using your product the psychological way.
  • How to break down user flows into key goal phases.
  • How to optimise design for each goal phase.

Who should attend?

  • People who want to understand and apply psychology and behavioural insights to improve their digital products, services and experience designs.
  • People who want to design for behaviour change.
  • People who want to seamlessly plan products based on user behaviour.
  • People with roles including Product Lead, Experience Lead, User Researcher and Product Manager
Helen Job

Helen Job

Senior Future Vision Consultant & Global Brand Strategist

Talk: Future of work & learning

We know that faced with the harsh realities of the world they inherited; future generations are prioritising self-improvement, anxiety management and professional development over more frivolous activities. Recession-born resourcefulness, regard for hard work and a proactive approach to learning is driving dramatic shifts in working culture and career expectations.

Workshop: Future Forecasting for Brands

  • 3rd of November, 10.00 - 17.30
  • 350€ + VAT
  • -50% for all university students (limited number of tickets)
  • SEB Innovation Center
Register now!

Gain strategic insights in future consumer behaviours and what they mean for business.

Gain the methods to understand what the future or futures may look like, and how to explore the “how” and “why” culture is changing across the world.

Understand “how” by examining changing societies and emergent cultural shifts you can refresh thinking about audiences and categories and ultimately open up new spaces of opportunity for your brand or organisation to grow.

  • Future forecasting
  • Cultural & behavioural change
  • Global Drivers
  • Macro trends
  • Micro manifestations

By the end of the session you should be able to:

  • Understand the difference between drivers, macro trends and manifestations and why they matter.
  • Spot cultural changes and apply them to brand needs.
  • Gain confidence in your ability to be more prepared for the future
Jon Barnes

Jon Barnes

Co-Founder at Flux.am

Jon is a thinker and tinkerer, exploring possible solutions to big questions like 'What if the internet had been invented before democracy?'. He is the author of DemocracySquared.io and a co-founder at flux.am, helping people to re-design organisations. He is currently exploring topics like design manipulation and democratic & learner-led education models through 'The How Might We Podcast'. More at jonbarnes.me

Talk: Designing resilient and honest organisations

The technologies being used by a billion people today are designed using manipulative methods which changes our behaviours, beliefs and ultimately society. They impact our mental health and democracy itself. How can we combat this? What would an organisation built on integrity look like? How might we build honest organisations which build beneficial technology?

Workshop: How to design resilient and honest organisations

  • 1st of November, 10.00 - 14.00
  • 180€ + VAT
  • -50% for all university students (limited number of tickets)
  • Telliskivi Creative City, VIVISTOP
Register now!

Despite the discipline of design gaining more and more deserved ubiquity, it's not always thought of as something that we can apply to how human beings organise themselves. Indeed the work a designer does lives or dies by the design of the organism they are in. Which makes organisational design key to the success of any project. Organisational Design is something more people need to understand in order to do effective work, but also in order to build a more participative and ethical future for organisations tiny and huge.

In this workshop, people who want better organisations will reflect on their organisational design, see alternatives and apply new approaches and tangible tools directly to their own organisation. Going from theory, all the way to the very hands-on and practical, you will learn models for designing a resilient organisation and apply them directly. This is for you if: you want to help your organisation change, if you want far more engagements, if you are interested in learning about new organisational models, or you want to adopt new ways of working in the 21st century, there is another way... This workshop will give you both the practical and philosophical models to do that.

Emily Hinks

Emily Hinks

Founder / Chief Creative Officer of Mischief Makers

Emily founded the Facilitation Agency, Mischief Makers. They are a mischievous facilitation agency focused on collaborative working and the power of creativity. From team development, to idea generation, to co-creation with clients and users.

Talk: The power of Creative Confidence

Creativity is one of the most in demand skills of tomorrow. It's no longer something reserved for the artistic elite, from painters to poets and writers - but rather a gift that everyone can develop. This talk explores how to cultivate creativity, how to recognise it, and strengthen it. We'll explore how nurturing creativity can foster innovation, empower individuals an be used as superpower to jet fuel change.

Workshop: Collaborative Creativity

  • 31 of October, 10.00 - 17.30
  • 350€ + VAT
  • -50% for all university students (limited number of tickets)
  • Telliskivi Creative City, VIVISTOP
Register now!

This workshop is at it's heart an idea generation training.

We'll look at how to kick off or spark creativity, then use tools and techniques to turn that inspiration into tangible, developed ideas.

We'll run through the creative process, exploring the power of collaborative creativity; how when and where to bring in every voice in the room in an effective, efficient and engaging way.

It's for anyone who believes there workplace would benefit from practicing how to collaborate more. Potentially (though not limited to) people within the creative industry - from Creative Agencies to Design / innovation studios - to schools.

The outcomes will be tools and techniques for collaborative idea generation and development.

John Moriarty

John Moriarty

Interaction Design Lead, Fjord at the Dock – Dublin

John works with Fjord The Dock, part of Accenture's global innovation centre in Dublin where leads multi-disciplinary teams, working at the intersection of human-centred design and emerging technologies.

He is passionate about the potential for using collaborative design methodologies to tackle some of the biggest challenges facing business and society today. With a diverse background that spans product design, consultancy and technology start-ups, he brings a diverse and holistic approach to his work.

Talk: Designing Intelligence

Artificial intelligence is beginning to change the way we work and live. Designers can play a key role in guiding that technology to be inclusive, useable, ethical and delightful.

But how?

Workshop: Designing human-centric artificial intelligence (with Sinem Lacin and James O'Neill)

  • 1st of November, 10.00 - 17.30
  • 350€ + VAT
  • -50% for all university students (limited number of tickets)
  • Estonian Academy of Arts
Register now!

This workshop aims to provide concepts, collaborative techniques and practical activities to make designing with AI more approachable.

Takeaways:

  • AI 101 - Discovering opportunities for AI
  • Define the human AI relationship
  • Redefine the teammate interactions

Who can benefit from the workshop:The material should be interesting to both tech wizards and non technical folks.

James O'Neill

James O'Neill

Senior interaction designer, Fjord—The Dock

James has worked across different design disciplines. His practice includes design research, UX/UI design, data experiments, neural network wrangling, and prototyping. He is especially interested in designing where industries and experiences overlap. Unusual intersections are fascinating places to explore and can produce all kinds of innovative solutions.

Sinem Lacin

Sinem Lacin

Senior interaction designer, Fjord—The Dock

Sinem is enthusiastic about designing analytic, meaningful and well-thought experiences focusing on design research, concept development, interaction design and prototyping. Her main are of interest is data driven, design lead projects.

In Fjord, Sinem worked for different regions and diverse projects in Istanbul, Hong-Kong and Dublin. Her specialities include, fin-tech, insurance services, mining industry and analytics.

Tomasz Pieta

Tomasz Pieta

Senior UX designer at BOOKING.COM

Tomasz Pieta has 10+ years hands-on experience with web development for cloud applications and ecommerce. For the past 4 years he's been a senior UX designer at BOOKING.COM. He has participated in global user research studies measuring how culture impacts UX. He is using User Experience methodologies from Storyboards, Customer Journeys, Visitors Flow, Use Cases, Sketching and Wireframes to create and A/B different user interfaces. Informed by data, he drives initiatives for Payments by Booking to offer a seamless checkout experience for a global marketplace.

Talk:Data driven UX in the dark

Data driven alone, is not an approach that blindly leads to success! A/B testing will not tell you why your customers have a different behavior in every country or product they purchase. How many customer journeys do you need to have when offering a borderless product? Winning the trust of your customers is the key. Let’s talk about the things we learnt.

Takeaways:
  • Qual or Quant? - which should I follow
  • How to segment your audience for a global market
  • How to be locally relevant
Aaron Quigley

Aaron Quigley

Chair of Human Computer Interaction and professor in the University of St Andrews in Scotland

Professor Aaron Quigley is the Chair of Human Computer Interaction and Director of Impact in the school of Computer Science in the University of St Andrews in Scotland. His research interests include discreet computing, novel and on-body interaction, global HCI, pervasive and ubiquitous computing and information visualisation on which he has delivered over 50 invited talks and is a keynote speaker at the IEEE VISSOFT 2018 conference and Mensch-und-Computer conference in 2019.

His research and development has been supported by the EPSRC, AHRC, JISC, SFC, NDRC, EU FP7/FP6, SFI, Smart Internet CRC, NICTA, Wacom, IBM, Intel, Microsoft and MERL. He has published over 170 internationally peer-reviewed publications including edited volumes, journal papers, book chapters, conference and workshop papers and holds 3 patents.

Aaron studied in Ireland and Australia and has previously held appointments in Tokyo Institute of Technology as a visiting Professor, in Australia at the inaugural director of the Human Interface Technology Laboratory, Australia (HIT Lab AU), in Ireland as a College Lecturer, with IBM in their Centre for Advanced Studies in Dublin, with MERL as visiting scientist, in Australia as a Senior Research Fellow in the University of Sydney and as an Associate Lecturer in the University of Newcastle.

Talk:Global Human Computer Interaction

Global Human Computer Interaction is the study of HCI when considering global challenges, languages, concerns, cultures and different economic drivers. Digital technologies now underpin the human experience around the world. This talk explores new technologies and the next generation of interfaces beyond the desktop, in a global context.

Today, computers and communications are weaving themselves into the fabric of life. However, the nature of this weaving is far from uniform, distributed or even fair. Yey, the study of HCI transcends borders. A technology designed for use by what might be considered an affluent group with cheap broadband and a regular power supply can easily be co-opted by a low income group with irregular network and power supply, to much greater effect. Today, applications can launch in one country and quickly face adoption barriers due to bias which has been baked in by language, assumptions of how family life works, culture, economic models, regulation or social mores.

Our use and indeed reliance of technology is not new. Indeed, it is one of the defining characteristics of humans and society, our fashioning of tools, instruments and technologies to help shape our world and lives. This talk provides a critical reflection on technologies and the visions and visionaries in computation over the past 4,000 yrs. Consider, for example, that over the past six centuries the world’s population has grown approximately twenty fold, our average life expectancies have tripled and our use of technology has become evermore interwoven into everyday life. However, these average life expectancies vary by 40 years across the globe, access to even basic health care varies dramatically, our use of resources is markedly different as is our access to technology to support our work or life. Many of the improvements many of us take for granted would feel quite futuristic for those living in need. As the author William Gibson puts it, "The future is already here it’s just not very evenly distributed”. However, human history is intimately linked with our use of tools, techniques or more broadly technology. Our built environment is shaped by human’s use of technology. Each time we introduced new, difficult to master, alien technologies, then became in time really quite unsurprising, invisible and prosaic aspects of our lives. Looking back, while we consider the future, is instructive as it helps us to appreciate and not fear our reliance on and use of technology.

Today we live in an interconnected world where an interface or experience designed for a local well understood group can easily end up being used in a distant place by people whose lives or use of the interface one cannot quite imagine. This talk provides an introduction to human computer interaction in a global context. These cross cutting themes are guides for the design, development or deployment of any interactive system. These aspects are not intended to stymie or limit ones creativity or problem solving but instead are opportunities to draw new insights on the problems we face, while considering the global deployment and use of the solutions offered. Often today people value design and experience beyond any feature list and this talk will help you understand and prepare for this global world.

Luís Miguel Girão

Luís Miguel Girão

Founder of Artshare, the NATO Art Expert

Luis Miguel Girao founder of Artshare, the NATO Art Expert, is a researcher generating support for EU and Transatlantic policy making in the field of the crossings of art, science and technology. He is a transdisciplinary artist developing applications of technology as tools for artistic expression focusing at the moment on the artistic modulation of consciousness by bioelectromagnetic stimulation.

Talk: A global perspective on policy design for innovation through the arts, science and technology.

A review of existing and emerging institutional and corporate policies for innovating organizations through the intertwining of the arts, sciences and technologies. It will be focused on the comparison of key aspects in policy design in different programs around the globe. Two case studies will be presented in more detail. The Science, Technology and the Arts Initiative of the European Union and the NATO Arts Framework.

Hugo Silva

Hugo Silva

Chief Innovation Officer at PLUX - Wireless Biosignals, S.A.

Talk: Your Body as an Interface.

Physiological data has had a transforming role on multiple aspects of society, which goes beyond the health sciences domains to which they were traditionally associated with. While biomedical engineering is a classical discipline where the topic is amply covered, today physiological data is a matter of interest for students, researchers and hobbyists in areas ranging from performing arts, music, human-computer interaction, among others. Regardless of the context, in the past the use physiological in experimental activities and practical projects was heavily bounded by the cost and limited access to adequate support materials. Specialised DiY platforms have been revolutionising biomedical education and prototyping, by providing versatile toolkits composed of low-cost hardware and software, and created to enable anyone to create cool projects and applications involving physiological data.

In this talk we will review how physiological signals are finding their way into a diversity of human-computer interaction applications, describing some of the supporting tools and use cases that have already made their way to prime time.

Workshop: Making Noise with Biosignals

  • 3rd of November, 14.00 - 18.00
  • FREE
  • Tallinn University, Room A303
Write to wud@twn.ee to sign up

Physiological data has had a transforming role on multiple aspects of society, which goes beyond the health sciences domains to which they were traditionally associated with. While biomedical engineering is a classical discipline where the topic is amply covered, today physiological data is a matter of interest for students, researchers and hobbyists in areas ranging from arts, programming, engineering, among others. Regardless of the context, the use physiological in experimental activities and practical projects is heavily bounded by the cost and limited access to adequate support materials.

In this workshop we will focus on BITalino, a versatile toolkit composed of low-cost hardware and software, and created to enable anyone to create cool projects and applications involving physiological data. The hardware consists of a modular wireless biosignal acquisition system that can be used to acquire data in real time, interface with other devices (e.g. Arduino or Raspberry PI), or perform rapid prototyping of end-user applications. The software comprehends a set of programming APIs, a biosignal processing toolbox, and a framework for real time data acquisition and post processing.

PART I - A Primer on Physiological Computing

  • Commonly used biosignals
  • Underlying physiological principles
  • What information can be extracted from each biosignal
  • Examples of different biosignal-based applications
  • Biosignal instrumentation and measurement
  • Experimental procedures and recommendations (e.g. noise sources, grounding)

PART II - Anatomy of a BITalino

  • Detailed description of the BITalino system (e.g. operating voltage, maintenance)
  • BITalino & Embedded Systems (low-level commands, modes and overall communication protocol)
  • Presentation of the SignalBIT software and its functionalities

PART III - Interfacing with BITalino

  • Presentation of the SignalBIT MVC framework
  • Overview of the WebSockets protocol
  • Detailed description of the presentation layer
  • Detailed description of the model layer
  • BITalino programming APIs (Python version)

HANDS-ON: Create your own BITalino application

  • Toy problem / project for raw data acquisition using software and hardware components (i.e. experiment with the different sensors)
  • Toy problem involving biosignal processing (e.g. EMG trigger)

PRE-REQUISITES

Janno Killing-Jaago

Janno Killing-Jaago

Full-stack designer at Trinidad Wiseman

Janno works in Trinidad Wiseman where alongside client projects, he is part of a team that builds unified design systems.

Talk: Putting design into boxes

Collected experience from our design team on how to get companies and organizations to consider the inclusive, human-centered approach to its services.

Petyo Budakov

Petyo Budakov

Chief assistant professor at the New Bulgarian University

Dr. Petyo Budakov graduated from the New Bulgarian University (NBU), Sofia, Bulgaria in December 2012 with Ph.D. in digital technologies and visual communication. He is a faculty at the NBU, Department “Cinema, advertising and show business” and a visiting-professor at Brand Academy, Hamburg, Germany, Kazakh-British Technical University, Almaty, Kazakhstan, Beijing Normal University, Zhuhai, China, Higher Colleges of Technology, Dubai, UAE and Tallinn University, Tallinn, Estonia.

As a chief assistant professor, most of his doctoral research has been devoted on the 3D digital media, brand identity development as well as designing and delivering effective information design.

Since 2007, he has been occupied as a managing director of his own advertising agency: BF Studio Ltd and in 2015, he became a co-founder of the online learning vocational training school – Adacademy® which is active in Berlin, Germany.

In 2016, Dr. Budakov was awarded with a research grant by the German Academic Exchange Service (DAAD) at HMKW Berlin /Hochschule für Medien, Kommunikation und Wirtschaft - University of Applied Science.

His latest research interests are focused on the establishment and development of innovative and effective e-learning & mobile learning strategies and platforms that move beyond the traditional e-learning approaches.

Dr. Petyo Budakov was selected as a finalist for the Falling Walls Lab Finale at the Falling Walls 2016 in Berlin, 08-09 November. He was privileged to give a talk to a large, high qualified audience, consisted of faculties from Stanford, Humboldt, Oxford, Massachusetts Institute of Technology and etc.

Talk: Information Visualisation

Throughout history, humans have attempted to communicate with signs for thousands of years, and the use of pictures to convey messages has evolved to the modern pictograms. Icons and pictograms must be designed to get right to the heart of the matter by visually conveying a vital piece of information in such a way that it cannot be misunderstood.

Workshop: Pictograms design

  • 3rd of November, 10.00 - 14.00
  • 20€ + VAT
  • -50% for all university students (limited number of tickets)
  • Tallinn University
Register now!

This workshop is designed to introduce you to the fundamentals of pictograms and icons as a keystone of nonverbal and multicultural communication. The content interprets pictograms as a rational language of conceiving, visualizing, organizing and presenting. You will become familiar with the utilization of the icons and pictograms in different fields, e.g. design icons for mobile apps, pictograms for packaging, design of signs that represent tourist attractions & sightseeing and etc. Furthermore, you will be skilled to do a thorough research as well as quickly interpreting your findings.

However, another goal of the workshop is to encourage you to create concept of pictograms that reflects the exact needs of your target audience. Finally, you will obtain different techniques for assessing the effectiveness of your pictograms.

During this half-a-day workshop you’ll learn how to:
  • Create a concept and simple sketches of icons and pictograms;
  • Explores differences in format, grid, color, line weight, degrees of stylization;
  • Enrich your design by using pictograms in different context;
  • Assess the effectiveness of your icons and pictograms;
After the workshop you will be able to:
  • Create awesome icons and pictograms that give an impression of visual unity and common visual rhythm;
  • Design a signage system that effectively communicates your message.
What should I know before the workshop begins?

Basic knowledge and interest in visual communication. Please bring your notebook, armed with Adobe Photoshop /Illustrator.

World Usability Day Tallinn

CONFERENCE LIVE STREAM

Schedule

08:15 Registration
09:00 Opening
09:30 Emily Hinks The power of Creative Confidence
10:00 Lauren Kelly The science of design
10:30 Jon Barnes Designing resilient and honest organisations
11:00 Coffee break
11:30 John Moriarty Designing Intelligence
12:00 Janno Killing-Jaago Putting Design into Boxes
12:30 Hugo Silva Your Body as an Interface
13:00 Lunch
14:00 Tomasz Pieta Data driven UX in the dark
14:30 Petyo Budakov Information visualisation
15:00 Aaron Quigley Global Human Computer Interaction
15:30 Coffe break
16:00 Helen Job Future of work & learning
16:30 Luís Miguel Girão A global perspective in policy design for innovation through the arts, science and technology
17:00 Joe Macleod Ends. Why they are vital. And what you can do about it
17:30 Closing
18:00 After party at "Pudel" Telliskivi 60A

Which type of ticket
would you like to buy?

I'm not a full time student

Regular guest ticket

I'm a full time student

Full time student ticket

I represent company and would like to buy tickets for multiple people at once

Please contact conference coordinator Liina Martõnjak (liina.martonjak@twn.ee) and let her know for how many people and which tickets (regular or student) do you need. Each workshop attendee will get FREE conference pass (does not apply for Adobe XD Workshop).

3 workshop tickets 10% off 6 workshop tickets 20% off 9 workshop tickets 25% off

What does this ticket include?

Just for 20€ + VAT ( 24 € total):

The event is primarily supported by our generous sponsors and volounteers. The tickets are, however, sold for €20 +vat to add a level of commitment to the registration, and to limit the amount of no-shows. We would be sad to see empty seats while turning people away at the ticket stand.

WUD people

Terms and conditions

World Usability Day Tallinn (hereinafter WUD) is organized by Trinidad Wiseman OÜ together with Tallinn University.

This document sets out the terms and conditions between Trinidad Wiseman OÜ and WUD conference and workshops ticket holders.

By purchasing a ticket for WUD conference and/or workshops you are agreeing to comply with and be bound by these terms and conditions.

Trinidad Wiseman OÜ reserves the right to change these terms and conditions at any time. Any amended terms and conditions will be posted to this website. This version of terms and conditions for Trinidad Wiseman OÜ is applicable from September 1, 2018.

HOW TO BUY PRICES

All prices indicated on the wud.tlu.ee website are in euros. In registration VAT 20% will be added to the purchase. You will see the total amount before making payment.

Student tickets are only valid for full time students in combination with a valid student ID. This must be presented at the badge pick-up and shown on request to gain admission to the event venue. If no such verification is provided, the purchased ticket is invalid, and the person will not be granted access to the event.

REFUND AND CANCELLATION POLICY

According to the Obligations Law § 53 lg 4 p 7.2m all tickets are non refundable.

However, it is possible to allocate the ticket to a third party if the ticket has been fully paid. Ticket holder name, company or any other information can be changed by each ticket holder by sending a request to wud@twn.ee. . Each new ticket holder will then receive the confirmation e-mail.

Please note that changes to ticket holder details can be made only until 3 days prior to the event.

The tickets purchased are for your own personal use or that of your business and may not be re-sold or transferred for commercial gain under any circumstances. In case of re-sale or attempted re-sale of any tickets (or any other breach of this term), Trinidad Wiseman OÜ reserves the right to cancel the relevant tickets with immediate effect.

TERMS OF PAYMENT

WUD online store accepts only euros and uses the Maksekeskus AS payment system.

The following methods of payment are available in the online store:

Online bank links of SEB, Swedbank, Luminor (ex-Nordea), LHV

MasterCard and VISA credit cards

PayPal

Pay by invoice, the term of payment is 7 days net. This option is possible, if you make a request to wud@twn.ee.

Trinidad Wiseman OÜ may request verification of payment for the purpose of resolving possible disputes about the purchase.

ENTERING THE EVENT

After purchasing a ticket for WUD conference or workshops you will receive an automatically generated registration confirmation and the tickets which are sent to you email. This confirmation including a unique bar code should be kept for acclaiming your WUD badge that will grant access to the conference and/or workshops.

Pick-up for badges is in the beginning of the conference/workshops at the location. When picking up the badge the customer must present the e-mail ticket (can be printed or showed on the phone) with the unique bar code. Student ticket holders should also present student card.

EVENT CANCELLATION, POSTPONEMENT & SUBSTITUTION POLICY

While speakers and topics are confirmed at least 1 month before the conference, circumstances beyond the control of the organizers may necessitate substitutions, alterations or cancellations of the speakers and/or topics. As such, Trinidad Wiseman reserves the right to alter or modify the advertised speakers and/or topics if necessary without any liability to you whatsoever. Any substitutions or alterations will be updated on our web page as soon as possible.

If the event is being cancelled due to unforeseen circumstances (force majeure), ticket buyers will be refunded the total price of the purchased ticket(s). Trinidad Wiseman does not hold itself liable for any other expenses incurred.

In case of rescheduling WUD conference, tickets may be returned by a deadline to be determined by Trinidad Wiseman OÜ.

LIABILITY

Trinidad Wiseman OÜ will not be liable for any loss injury or damage to any person or property howsoever caused. Trinidad Wiseman OÜ will not be responsible for any tickets that are lost or stolen. Each participant must make provision for his or her own insurance.

Trinidad Wiseman OÜ reserves the right to refuse admission to any event or conference for any behavior, which it deems unacceptable, or for breach of the terms and conditions.

Privacy policy

Company responsible for processing personal data is Trinidad Wiseman OÜ (registry code 11244225), located at Akadeemia tee 21/4, 12618 Tallinn, Estonia. Contact number is +372 63 11 111 and e-mail wud@twn.ee.

Trinidad Wiseman OÜ is transferring necessary personal data to make payments to responsible processor of Maksekeskus AS.

Composition of personal data

Trinidad Wiseman OÜ shall collect the following types of personal data:

Purpose and grounds for processing personal data Disclosure of and /or transfer of personal data to third persons

TWN cooperates with persons to whom the company may transfer data relating to data subjects, including personal data, in the framework and for the purpose of cooperation.

These third persons may be, for example: IT partners, bookkeeper, service providers for debt collection, payment failure registries, institutions and organizations, provided that:

Security measures for processing personal data

TWN shall store personal data only for the strict minimum necessary time. Personal data, the expiry date of which has passed, will be destroyed, using best practices and in accordance with the procedures established by TWN.

Access to personal data is only for people involved in organizing the event (both IT and coordinators), to pass on relevant information regarding the event to the subjects, print badges and organize subjects to workshops.

Rights of the data subject

Rights related to the consent:

As regards the processing of personal data, the data subject also has the following rights:

Storing the data

Within a year after the event all personal data will be deleted, expect in a situation when it is needed for bookkeeping or resolving a dispute.

Data that is needed for bookkeeping is saved for 7 years.

General,unpersonalised, data about who attended the event (job positions, companies) is kept as statistical information regarding this years event, to make decisions regarding future events.

Other

TWN has the right to unilaterally change this privacy policy. TWN will inform the data subjects on the changes on the website wud.tlu.ee. We assume that if you start using events website wud.tlu.ee, you have seen the privacy policy and agreed to its terms and conditions.

Resolving a dispute

In case you have any questions or problems regarding how personal data is being managed, please contact wud@twn.ee.